INNOVATION, QUALITY AND NEW BUSINESS OPPORTUNITIES AT THE HEART OF THE TRADE FAIR PRESENCE

With a renewed and expanded stand (Hall 3 – Stand A01), the company presents its latest product innovations and vision, engaging with international buyers and stakeholders.

Milan – Citterio confirms its participation in Tuttofood 2026, one of the most strategic events for the agri-food sector at both national and international level, scheduled at Rho Fiera Milano from May 11 to 14.

A privileged showcase where tradition, innovation, quality and global trends converge—values that have always defined Citterio and guide its presence at the exhibition, with the aim of strengthening the brand’s positioning in Italy and abroad, while seizing new development and collaboration opportunities with buyers from all over the world.

For the 2026 edition, Citterio will be present in Hall 3 – Stand A01 with a renewed and expanded exhibition space of 135 sqm, featuring a strong visual impact and designed to offer an even more immersive and representative brand experience. The stand will serve as a meeting point between the company’s historical heritage and its evolution, showcasing both iconic traditional products and the latest innovations developed through in-depth market analysis and dedicated research activities.

For the first time, Citterio will also be present within the exhibition area of the Consorzio Italia del Gusto, which the company joined this year. This space, which includes a restaurant area, will also feature Citterio products, strengthening the connection with shared values of Italian identity, innovation and excellence.

During the event, the company will present the innovations planned for 2026 and share its strategic vision, increasingly focused on interpreting evolving consumer trends and consolidating its role as a global reference in Italian cured meats.

Meet us at Tuttofood 2026, Hall 3 – Stand A01.

About Citterio
Founded in 1878, Citterio is a historic Italian family-owned company, active for six generations in the cured meats sector. In nearly 150 years of history, it has successfully combined tradition and innovation, becoming one of the leading ambassadors of Italian deli excellence worldwide. Present in over 50 countries, it is one of the sector’s major exporters, with 9 production plants in Italy and 2 in the United States. Citterio is a market leader in Italy in pre-packaged sliced cured meats and continues to invest in quality, innovation and sustainability.

www.citterio.com

Connexia – Ufficio stampa per Citterio
Luna Piombino – luna.piombino@connexia.alkemy.com – +39 389 762750
Gioiamaria Ciavarelli – gioiamaria.ciavarelli@connexia.alkemy.com – +39 342 1687624

IRRESISTIBLE BY NAME AND BY NATURE: CITTERIO STICKS WIN “PRODUCT OF THE YEAR 2026” AWARD

The company wins the prestigious recognition for the fourth consecutive year with two new snacks: BBQ-flavored Salami sticks and Prosciutto Crudo sticks.

Milan, March 24, 2026 – Citterio, a historic cured meat company founded in 1878, has been awarded the “Product of the Year 2026” prize in the Salumi Snack category with two new additions to its Gli Irresistibili line: Prosciutto Crudo sticks and BBQ-flavored Salami sticks.
The award was assigned based on a Circana* (2026) survey conducted among 12,000 consumers in Italy, rewarding products that stand out for innovation and satisfaction. With this new achievement, Citterio strengthens its innovation path and confirms its ability to interpret and anticipate contemporary consumption trends, particularly in the snacking sector, which is becoming increasingly central in Italians’ daily habits and characterized by a growing demand for practical, tasty and high-quality solutions.

“We are proud of this recognition, which confirms the innovation path we are pursuing and our ability to interpret new consumption styles,” comments Alessandro Riva, Marketing Director at Citterio. “Snacking has become an increasingly central moment in people’s daily lives: not just a quick break, but a true opportunity for gratification and pleasure, especially for younger generations. Today, snacks represent small moments of indulgence, a way to treat oneself during the day. With the Prosciutto Crudo sticks and BBQ-flavored Salami sticks from the Gli Irresistibili line, we aimed to bring Citterio quality into this segment, offering practical, contemporary and flavorful products that meet these new consumption needs.”

Prosciutto Crudo sticks are an absolute novelty, standing out for their delicate and irresistible taste and high protein content (18g per pack), while BBQ-flavored Salami sticks, 100% Italian, offer an intense and slightly smoky flavor, in line with the latest trends and designed for those who love experimenting with new tastes. Available in convenient formats—50g for the Prosciutto Crudo version and 60g for the Salami BBQ version—they are ideal not only for on-the-go consumption but also for social moments such as family or friends’ aperitifs.

About Citterio
Founded in 1878, Citterio is a historic Italian family company active for six generations in the cured meat sector. In nearly 150 years of history, it has successfully combined tradition and innovation, establishing itself as one of the leading representatives of Italian cured meat excellence worldwide. Present in over 50 countries, it is one of the sector’s major exporters, with 9 production plants in Italy and 2 in the United States. Citterio is a market leader in Italy in pre-packaged sliced meats and continues to invest in quality, innovation and sustainability.

www.citterio.com

About Product of the Year
Product of the Year, the Innovation Award assigned to new products and services launched on the Italian market, was introduced in 2005 by entrepreneur Simonetta Flores, who brought to Italy a symbol known for over 38 years and now present in more than 40 countries worldwide.
Winning products stand out thanks to the red and white Product of the Year logo. They are synonymous with quality and reliability because they are chosen by over 12,000 consumers through a market research survey conducted by Circana (an independent, authoritative and leading institute in the field).
For each product category—from food & beverage to home and beauty products, from finance to tech—the products/services that achieve the highest average score in innovation and satisfaction among candidates in their category are selected. These winning products/services can display the prestigious logo in all their communication for one year.

Connexia – Ufficio stampa per Citterio
Luna Piombino – luna.piombino@connexia.alkemy.com – +39 389 762750
Gioiamaria Ciavarelli – gioiamaria.ciavarelli@connexia.alkemy.com – +39 342 1687624

An original recipe, a blend of tradition and modernity, made with Tagliette di Guanciale Citterio and created by the historic charcuterie brand together with food stylist Chiara Pallotti.

The company also presents a Christmas Tree Raviolo: a scenic, flavourful first course made with Tagliette di Guanciale Citterio—perfect for sharing.

For Christmas 2025, Citterio, a historic Italian charcuterie company, in collaboration with food stylist Chiara Pallotti, introduces two recipes designed to celebrate conviviality and the pleasure of experimenting in the kitchen, while preserving the solid bond with Italian tradition: the savory nougat with Tagliette di Guanciale, an ideal creative and innovative appetizer, and the Christmas Tree Raviolo, a scenic dish full of flavour.

The savory nougat is a reinterpretation of one of the most iconic Christmas sweets, transforming it into an elegant and surprising appetizer. Its structure is created with a rich, velvety mixture of Fontina Valdostana cheese and fresh cream, incorporated gently to obtain a soft and compact texture reminiscent of traditional nougat.

The “crunchy” element, which in the sweet version is usually given by almonds or hazelnuts, is reimagined through an unusual yet balanced pairing: Tagliette di Guanciale. Pan-fried until intensely crispy, they become an aromatic, savoury component that contrasts beautifully with the creaminess of the cheese mixture. Alongside the guanciale, pistachios, fresh pear and dried figs add a fruity and slightly sweet note—an echo of classic nougat, yet with a completely new freshness. Pink peppercorns complete the dish with a floral, lightly spicy touch.

Beyond its gastronomic value, this savory nougat reflects a desire to innovate without betraying the memory of Christmas. While it looks like a traditional pastry nougat, when sliced it reveals soft layers and unexpected ingredients, playing with contrasts between cheese and cream, fruit and guanciale. Its convivial nature makes it perfect served cold in thick slices as an entrée, or transformed into refined finger food—ideal to open a festive lunch or dinner, paired with multigrain or walnut bread.

Alongside this proposal, the Christmas Tree Raviolo pays homage to creativity in the kitchen and the beauty of the festive table. It is a fresh pasta shaped like a small Christmas tree and filled with potatoes, ricotta and pecorino, then served with butter, sage and topped with crispy Tagliette di Guanciale. The dish plays on the contrast between the soft pasta and filling and the savoury crunch of the guanciale, which adds aroma and texture. The plating, carefully curated, transforms the raviolo into a decorative element—perfect for surprising guests with a scenic and festive touch.
“I wanted to create two dishes that represent Christmas in all its nuances: conviviality, warmth and authentic flavour,” explains Chiara Pallotti. “Citterio’s Tagliette di Guanciale are the perfect ingredient to add character and crispness while maintaining balance and harmony. The Savory Nougat and the Christmas Tree Raviolone are two different ways to reinterpret tradition with creativity and lightness, bringing something new yet familiar to the table.”

Citterio’s Tagliette di Guanciale, made from 100% Italian pork, are designed for those who love experimenting in the kitchen without compromising on quality. The thicker cut and knife-work enhance the authentic flavour and versatility of the product, available in a practical 90-gram format—ideal for home cooking or special occasions.

For over 150 years, Citterio has represented one of the excellences of Italian charcuterie, synonymous with passion, research and respect for tradition. With these new culinary proposals, the company continues its mission of enhancing local flavours through gastronomic creativity, offering innovative ideas to make Christmas 2025 even more delicious and convivial.

RECIPES
SAVORY NOUGAT WITH TAGLIETTE DI GUANCIALE CITTERIO

INGREDIENTS FOR 6 PEOPLE

400 g Fontina Valdostana
300 g fresh cream
1 egg yolk
10 g gelatin
70 g pistachios
1 pear
5 dried figs
2 packs of Tagliette di Guanciale Citterio 90 g
Pink pepper to taste
Difficulty: medium
Time: 2 hours + 12 hours resting

Method:
Dice the Fontina (without rind) and soak it in fresh cream for 4 hours. Heat the mixture over a bain-marie until fully melted. Soak the gelatin in cold water, then add it—well drained—to the cheese mixture and melt completely. Add the egg yolk and let cool for 30 minutes. Pan-fry the Tagliette di Guanciale Citterio without added fat until perfectly crisp, then drain on paper towel. Wash and core the pear, dice it finely along with the dried figs. Add half the crispy guanciale, chopped pistachios, pear cubes, fig pieces and pink pepper to the cheese mixture. Pour into a loaf pan lined with baking paper or plastic wrap. Refrigerate for at least 12 hours. Decorate with the remaining guanciale and rosemary. Serve cold with multigrain or walnut bread.

CHRISTMAS TREE RAVIOLO WITH TAGLIETTE DI GUANCIALE CITTERIO

INGREDIENTS FOR 4 PEOPLE

For the pasta:
300 g type 0 flour
2 eggs
60 g spinach purée
1 tbsp oil

For the filling:
250 g sheep’s ricotta
30 g pecorino
1 small potato
Salt, pepper, nutmeg
2 packs of Tagliette di Guanciale Citterio
60 g butter
Sage leaves
Parmigiano Reggiano

Difficulty: medium
Time: 2 hours

Method:
Blend boiled spinach with water to form a smooth green cream. Place the flour on a board, make a well, add eggs, oil and the spinach cream. Mix and knead for 10 minutes, adding warm water if needed. Cover and rest for 30 minutes.

Prepare the filling by mixing ricotta, boiled mashed potato, pecorino, salt, pepper and nutmeg. Roll out the dough using a pasta machine, forming a long 8×30 cm rectangle. Pipe the filling along the centre, fold over and seal carefully. Trim excess dough and fold to form a small Christmas-tree shape. Dust with flour and rest for 1 hour.

Cook the ravioli in salted boiling water in a wide pot. Pan-fry the Tagliette di Guanciale until crispy. Melt the butter with sage. Serve the ravioli with melted butter, crispy guanciale, pepper and Parmigiano Reggiano.

For information:
Encanto Public Relations – 02 66983707
Isaac Cozzi - isaac.cozzi@encantopr.it

The historic company is enriching the 1878 Line with Tuscan Prosciutto and presenting the latest innovations in the “Irresistibili” range.

Citterio will take center stage at Anuga 2025, one of the most important international food & beverage trade fairs, taking place from October 4 to 8 in Cologne. The company, exhibiting in a 148.5 m² booth (Hall 7 – Stand A60-B61), will showcase its most significant innovations from recent months, along with a wide selection of the product lines that have shaped the brand’s history.

The historic cured-meat producer will also give great prominence to the 1878 Line, the premium range—recently launched in several countries outside of France—which will be featured on a dedicated wall at the entrance of the booth. This line is being expanded with an iconic product of Italian tradition: Prosciutto Toscano PDO. Designed to strengthen the brand’s presence in international markets, this is a product on which Citterio is placing strong emphasis to elevate its perceived value and increase appreciation for this specialty of traditional Tuscan charcuterie.

Moreover, Citterio—always attentive to major consumption trends—has focused on the snack category, introducing new products within its already well-differentiated lines, designed for various targets and consumption moments. Snacking is now a well-established habit: according to the latest global data, 8 out of 10 consumers consider a snack a reward after a productive day, and 65% of Millennials and Gen Z are consuming more snacks than a year ago. In this context, Citterio is expanding its “Irresistibili” line with two new products set to seize new consumption occasions: Irresistibili Sticks with Prosciutto Crudo – High-Protein, tasty sticks ideal for those seeking a protein-rich snack with authentic flavor, and Irresistibili Salami Sticks with BBQ Flavor – 100% Italian, perfect for those who love bold, intense tastes. With refreshed packaging that is colorful and instantly recognizable, the line strengthens its identity and meets the evolving demands of consumers looking for practical, delicious, high-quality products.

Among the new products to be presented at Anuga is the new and exclusive “Citterio Giuseppe” line, offered in an elegant pre-formed tray that contains a wide range of the finest Italian charcuterie specialties. The premium label—refined and distinctive—conveys values of uniqueness, tradition, passion, and taste, bringing to the forefront the face and signature of the founder, Giuseppe Citterio. This element recalls the company’s history, emphasizing the brand’s identity and the continuity of a tradition that has been active for nearly 150 years, based on a precise philosophy: true flavor can only be born where there is passion.

Alongside these new products, Citterio will also showcase its iconic classic lines, such as Sofficette, Merenda, and Taglio Fresco; the wellness-focused section with Taglio Fresco in Leggerezza and the Organic line; and the snack area with Irresistibili, Irresistibili Snack, Unduetris, and Unduetris Merenda. Recently launched on the Italian market, Sofficette Bis (Prosciutto Cotto & Provola and Turkey Breast & Provola) will also be featured—practical and ideal for filling a maxi toast, and gluten- and lactose-free.

At Anuga 2025—which, with around 8,000 exhibitors from 110 countries and an exhibition area of 290,000 m², is shaping up to be the largest edition in its history—the key themes will be sustainable development, the growth of international markets, and innovation in the food sector.

“Participating in Anuga for us means showcasing how our company manages to bring together roots and future,” says Alessandro Riva, Citterio Marketing Director. “With the 1878 line, we want to convey excellence—even through an iconic product like Prosciutto Toscano—not only as a symbol of Italian gastronomic tradition but as a taste experience capable of speaking to international markets that value quality and authenticity. At the same time, with the new products in the Irresistibili range, we are capturing new consumption occasions: the pleasure of enjoying a protein-rich, practical, and innovative snack, aligned with consumer habits that increasingly seek gratification and variety, even on the go. Our commitment is to offer products capable of accompanying everyday moments with distinctive solutions that always embody quality.”

For information:
Encanto Public Relations – 02 66983707
Isaac Cozzi - isaac.cozzi@encantopr.it

Present on major national TV and radio networks until October 18 and characterized by a striking visual and sound language, the campaign was created by Ideal and produced by SalaGiochi.

Citterio returns on air across the main national television and radio networks, running from September 21 to October 18, with a new communication campaign giving voice to the new payoff: “Citterio. Since 1878, it tastes like happiness.”

The new spot abandons the classic voice-over, entrusting the narration to a sung trap track—an original choice for the food sector. The creative concept was developed by Ideal, flagship agency of the This Is Ideal Group, interpreting music and visual language in a contemporary key to mark Citterio’s new chapter, while production was handled by SalaGiochi, also part of the This Is Ideal Group, with music by Soundzone and direction by Paoloalberto Tonoli.

The campaign invites audiences to rediscover taste, capable of delivering moments of indulgence and happiness. Through the spot, the company portrays real-life moments with candid snapshots of people enjoying life freely, while the quality and taste of Citterio products remain the central thread. Tradition and innovation coexist in a fresh, immediate, and modern visual and sound language, showing cold cuts not merely as products but as ingredients of authentic experiences. Ultimately, the campaign strengthens Citterio’s identity, which for over 140 years has been bringing quality cold cuts to Italian and international tables as a symbol of joy and conviviality.

The campaign includes five pieces: a 30-second institutional film and four 15-second product spots. Each has original text, written and sung specifically for the campaign, with a visual language reminiscent of social reels and music videos, yet with the authenticity of a family album. The connecting theme is moments of pleasure and happiness, conveyed through images and sound.

The 30-second institutional film communicates the new positioning and introduces the payoff “Citterio. Since 1878, it tastes like happiness,” while the four 15-second spots highlight the excellence and pleasure brought to the table by the sub-brands TaglioFresco, Sofficette, and Gli Irresistibili. On radio, the four 15-second spots use the audio tracks of the corresponding films, ensuring continuity and recognizability across media.

“To continue Citterio’s growth path, it was necessary to take a further step: defining a positioning and communication strategy more distinctive than competitors’, able to be more relevant and contemporary for consumers,” states Alessandro Riva, Citterio Marketing Director. “At the core, we brought back the unmistakable taste of our cold cuts, capable of offering moments of pleasure and happiness on every occasion. Authentic flavors that belong to us and become even more special when shared.”

“Citterio’s new communication could not go unnoticed,” recalls Giorgia Tosato, CCO of This Is Ideal Group. “It required a bold tone and, first and foremost, a bold positioning—worthy of the history of a brand that, since 1878, embodies the best of the great art of Italian charcuterie. Worldwide, too.”

For information:
Encanto public relations - 02 66983707
Isaac Cozzi isaac.cozzi@encantopr.it– cell. 3938803139